The Faculty contributes to the reinforcement of Egyptian media at all local, Arab and international levels through producing qualified cadres in professions and specializations of traditional and modern media means.
The Faculty of Mass Communication and Public Relations represents a new model of modern media professional who combines general and specialized knowledge as well as skills of cognitive and technological capabilities, mastery of critical thinking and problem solving through media productions, laboratory installations, and methods of electronic learning.
1 – Preparing specialists in mass media and supplying them with theoretical and practical fundamentals to compete locally and internationally.
2 – Organizing specialized conferences and workshops to raise the scientific and educational levels of the specialized cadres
3- Holding scientific agreements with corresponding faculties, parties and institutions locally and internationally to exchange students and faculty members, conduct scientific researches, and exchanging knowledge and experience
4- Enhancing and developing students’ skills and capabilities in practicing media work
5- Training students in different media outlets and linking them to a theoretical study
6- Applying international criteria in teaching mass media, gaining academic accreditation of the Faculty's program, attracting brilliant students, and recruiting distinguished faculty members to push the Faculty forward to be one of the most advanced mass media faculties